“Hello Spring”
Steve Madden’s 2026 Spring Campaign (Mexico City)
Creative Director and Director: Marissa Velez
Producer: Adam Kinyon
DP: Alexis Zabe
Photo: Hans Neumann
Production Designer: Montana Pugh
Styling Director: Fisher
1st AD: Isabel Cervantes
Models: Delilah Belle, Charly Jordan, Bernie Martinez Ocasio, Selina Yang
Casting Director: Sarah May Levy
Stylist: David Taveras
Art Director: Alejandra Sabillon
Graphic Designer: Nanette Mariela
Animated Graphics Designer: Magnus Atom
Movement Director: Gabriela Cecena
Stills 1st AD: Diego Manzano
2nd AD: Andres Castaneda
Script Supervisor: Karime Abotiz
Chaperone: Giselle Elias
Production Assistants: Aaron Cabrera, Inigo Armesto, Mario Flores, Octavio Gasca, Juan Carlos Ramirez
Photo 1st Assistant: Pablo Calderon
Photo 2nd Assistant: Gabriel Hernandez
Digitech: Julia Bahlsen
1st AC: Checo Briseno
2nd AC: Blas Risso
Loader: Mario Yllescas
Steadicam: Paco Ramirez
Gaffer: Ana Martinez
Key Grip: Ana Karen Alvarez
Company Grip / Electrics: Gregorio Gerardo, Damaris Janai, Grisdelda Yazmin Merino, Luis Alfredo Villa
VTR Supplier: Arturo Silva
VTR On Set: Alan Melendez
VTR On Set: Jaime Ramirez
VTR On Set: Rogelio Raz Paz
Key Hair Stylist: @octavioleon
Hair Assistant: Jessica Diaz
Key Makeup: Geo Prieto
Makeup Assistant: Natalia Larranaga
1st Stylist Assistant: Haylee Schwartz
2nd Stylist Assistant: Casey Shouldberg
3rd Stylist Assistant: Juan Manuel Ortiz
Tailor: Beatriz Martinez
Location Manager: Efren Zayas
Location Assist: Fernando Torres
Location Assist: Christian de la Madrid
Security: Armando de la Cruz
Social Content Supplier: Camila Tapia
Social Content Capturer: Mario Cervantes
Caterer: Hecho En Casa
Catering Coordinator: Vianey Cardoso
Ambulence Supplier: Alondra Gonzales
Paramedic on Set: Karen Rosas
Post-Production House: Consulate NYC
Editor: Ryan McNally
Assistant Editor: James Mcclintock
Post Producer: Lindsay Bane
Head of VFX: Mike Stolz
VFX Supervisor: Andi Prastowo
Flame Artist: Niki Current
VFX Producer: Todd Whitney
Music: Sonic Union NYC
Music Creative Director: Zac Colwell
Senior Music Supervisor: Justin Morris
Sonic Union Head of Production: Pat Sullivan
Music Supervisor: Graham Carpenter
Colorist: Ray Lacra
Production Company (USA): Las Meninas Films
Production Company (Mexico): Habitant Productions